Independent technology company
Soft Mirror designs, builds and operates its own software products — from focus and logistics to media and applied AI.
01 — Products
Each product carries its own identity and serves its own users. Soft Mirror is the company that builds and runs them.
A focus enforcement platform that blocks distracting apps and websites, with no loopholes.
02 — Technology
The capabilities below are the ones our products depend on. Each is listed with the product where it is in use.
Swift and SwiftUI on Apple platforms, Kotlin on Android, and Flutter where one codebase serves both. Each client is built for its platform rather than wrapped.
In use: Mindset, OmniSay, SameWay
Rules that hold at the operating-system level: on macOS, a background agent and a network filter extension keep blocks in place through restarts and workarounds.
In use: Mindset
Pipelines that take a brief to a finished video with a human approval step, and real-time speech alignment that follows a speaker through a script.
In use: OmniScene, OmniSay
Two-sided platforms with identity verification, escrow payments and delivery confirmation designed in from the start rather than added later.
In use: SameWay
Products that AI assistants can operate directly through the Model Context Protocol, alongside the interface people use.
In use: OmniScene
Postgres-backed services, edge networking and self-managed servers, built and tested with production engineering discipline.
In use: Mindset, SameWay, OmniScene
03 — Portfolio
Products move from internal use to development to market. We state the stage of each one plainly.
04 — Ventures
New products usually start inside the company — as a tool one of our products needs, or as an experiment. When one proves useful on its own, we separate it into its own product with its own identity and customers.
The structure is deliberate: Soft Mirror holds the products, and each product is free to grow at its own pace.
We consider strategic partnerships, enterprise agreements and investment where there is a clear fit with what we are building.
Business enquiries05 — Company
Every product here is designed, engineered and operated by Soft Mirror. The products are the company's assets, and its record.
We would rather show a working product than describe a capability. If something isn't built yet, we say so.
Each product is engineered as its own system, so it can grow, take on partners or be separated on its own terms.
We choose problems worth years of work — attention, media and logistics — and build for durability over novelty.
